Social media has a massive impact on businesses
Social media is growing faster than any other medium that
came before it, such as television, radio etc. According to Go-Gulf, 27% of the
time spent online is spent on social networking.
With 85% of the Internet users having a Facebook account and
49% of them having a Twitter account, it is clear that social media can be used
to reach a wide variety of audiences. Social media is good for business as it
produces almost double the marketing leads when compared to other marketing
methods such as PPC, Telemarketing etc.
Approximately 50% of marketers believe that social media has
helped them improve sales, while 60% of online consumers follow or give
feedback to brands and businesses through social media sites.
Nearly all marketers (95%+) who have employed social media
marketing for two years or longer report it generates exposure for their
businesses, this is according to Social Media Examiner.
For an infographic that gives in-depth information concerning
the power and influence social media has on businesses, log on to Go-Gulf.